A Paris-based simply, elegant, avant-garde fashion brand.
To capture the essence of the brand, Dice Kayek found a kindred spirit in ﬁlm director Marie Schuller, head of fashion at SHOWstudio. Schuller scripted an experimental ﬁlm, NOIR, which is less a fashion presentation than a fashion editorial sprung to life. Taking as a point of departure the designer’s and director’s mutual love of German expressionism, constructivism and ﬁlm noir, the four-minute video riﬀs on key scenes from the 1961 Alain Resnais ﬁlm “Last Year at Marienbad”, depicting glamorous, sometimes troubling dream-like scenes from the life of a young couple, complete with special eﬀects that recall the golden era of Hollywood.
source: Dice Kayek