Noir

A Paris-based simply, elegant, avant-garde fashion brand.

To capture the essence of the brand, Dice Kayek found a kindred spirit in film director Marie Schuller, head of fashion at SHOWstudio. Schuller scripted an experimental film, NOIR, which is less a fashion presentation than a fashion editorial sprung to life. Taking as a point of departure the designer’s and director’s mutual love of German expressionism, constructivism and film noir, the four-minute video riffs on key scenes from the 1961 Alain Resnais film “Last Year at Marienbad”, depicting glamorous, sometimes troubling dream-like scenes from the life of a young couple, complete with special effects that recall the golden era of Hollywood.

source: Dice Kayek

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